A common error among managers is to demand top performance from subordinates and then complain about how that strategy doesn’t seem to work. Demanding good performance is simple and expedient, which is why it is so common. However, getting the best out of your employees, or “performance management,” as it is known in HR jargon, is enormously complex. If it was just common sense, wouldn’t we all have amazing, inspirational bosses? They’re called “soft-skills,” but they can be plenty hard to master. Don’t continue doing what you’re doing with disappointing results; find out what uniquely motivates your employees to excel.